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As a Moderator – When Respondents are Interested in Something Else

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When conducting a focus group, or even an in-depth interview (IDI), there are a lot of factors that can derail the proceedings.  Respondents could be fakers (i.e., lying during the screening process), late, inebriated, offensive, dominating, or simply quiet.  All of these issues have to be dealt with by a qualified and experienced moderator. However,… Read more »