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As a Moderator – More of Rapport
In my own experience, when I become overly focused on the mechanics of moderating (i.e., following techniques by the...
As a Moderator – Do the Discussion Guide
Do the discussion guide. In the moderator’s quest to impress their clients, to uncover key insights, he/she might...
As a Moderator – When Respondents are Interested in Something Else
When conducting a focus group, or even an in-depth interview (IDI), there are a lot of factors that can derail the...
Goal of a Business
When working in a business, it is very important to know the reason behind the business. In other words, what is the...
Advertising for the Competition
A strong brand is unique because a brand is a specific promise to a specific audience. The promise effectively...
Just Kidding Around
The increasing prominence of online retail, coupled with slow economic growth and sustained unemployment has...
As a Moderator….
“As a moderator…” will be an ongoing, semi-regular series discussing my thoughts on being a qualitative market...
As A Moderator – Creating Rapport
One of the key challenges of any moderator and a key determination of success for any focus group or interview is...