by Neal Sandin | Jan 14, 2015 | Branding
When working in a business, it is very important to know the reason behind the business. In other words, what is the business in business to do? In answering this deceptively simple question, one must look beyond the PR and make an honest assessment of the...
by Neal Sandin | Jan 14, 2015 | Branding
A strong brand is unique because a brand is a specific promise to a specific audience. The promise effectively delineates the brand’s market. If the people behind the brand do not know what they are promising, or to whom they should be delivering, then the brand is...
by Neal Sandin | Jan 14, 2015 | Branding
The increasing prominence of online retail, coupled with slow economic growth and sustained unemployment has significantly changed consumer behavior and placed unique challenges on boutique mom-and-pop stores. Just Kidding Around, a family-owned toy store in...
by Neal Sandin | Jan 14, 2015 | On moderating
“As a moderator…” will be an ongoing, semi-regular series discussing my thoughts on being a qualitative market researcher. Since becoming a moderator since 2007 – having conducted numerous focus groups, in-depth interviews, home visits, and so forth – I...
