by Neal Sandin | Jan 14, 2015 | Branding
The increasing prominence of online retail, coupled with slow economic growth and sustained unemployment has significantly changed consumer behavior and placed unique challenges on boutique mom-and-pop stores. Just Kidding Around, a family-owned toy store in...
by Neal Sandin | Jan 14, 2015 | On moderating
“As a moderator…” will be an ongoing, semi-regular series discussing my thoughts on being a qualitative market researcher. Since becoming a moderator since 2007 – having conducted numerous focus groups, in-depth interviews, home visits, and so forth – I...
by Neal Sandin | Dec 29, 2014 | On moderating
One of the key challenges of any moderator and a key determination of success for any focus group or interview is creating rapport. The moderator is attempting to get people to speak on their associations, feelings, opinions, experiences, etc, moments after they have...
