by Neal Sandin | Oct 30, 2015 | On moderating
In my own experience, when I become overly focused on the mechanics of moderating (i.e., following techniques by the book, etc.), my moderating has suffered. Going into various techniques (e.g., laddering) can help in getting questions answered or getting better...
by Neal Sandin | Oct 13, 2015 | On moderating
Do the discussion guide. In the moderator’s quest to impress their clients, to uncover key insights, he/she might become overly complicated in their moderation. This can have some unintended consequences. If the moderator makes sure that the questions are at least...
by Neal Sandin | Sep 4, 2015 | On moderating
When conducting a focus group, or even an in-depth interview (IDI), there are a lot of factors that can derail the proceedings. Respondents could be fakers (i.e., lying during the screening process), late, inebriated, offensive, dominating, or simply quiet. All of...
