by Neal Sandin | Oct 13, 2015 | On moderating
Do the discussion guide. In the moderator’s quest to impress their clients, to uncover key insights, he/she might become overly complicated in their moderation. This can have some unintended consequences. If the moderator makes sure that the questions are at least...
by Neal Sandin | Sep 4, 2015 | On moderating
When conducting a focus group, or even an in-depth interview (IDI), there are a lot of factors that can derail the proceedings. Respondents could be fakers (i.e., lying during the screening process), late, inebriated, offensive, dominating, or simply quiet. All of...
